Taylor Swift lyrics ‘like classical texts’

Taylor Swift has been recognized by Forbes magazine as one of the most powerful women in the world, and according to Orla Keogh, president of the University of Birmingham’s Taylor Swift Society, her influence will resonate for years to come. Keogh suggests that future generations will reference Swift’s work in the same way we cite classic literature. “While she’s widely known for her pop songs, there’s a depth that I believe places her alongside some of the great poets,” Keogh shared.

As the most-streamed artist of all time and the leader of the most successful world tour ever with her Eras tour, Swift’s cultural impact is undeniable. Last year, Forbes ranked her as the fifth most powerful woman globally, a testament to her reach and influence.

At a recent special event at the university, academics gathered to unpack Swift’s extensive cultural contributions. Professor Sarah Montano, who specializes in retail marketing, emphasized the dual nature of Swift’s power—both economically and socially. “People pay attention to her, but she also faces scrutiny,” Montano pointed out. “Even being recognized as the fifth most powerful woman doesn’t shield her from critique, particularly when she expresses her opinions online or challenges the music industry.”

Montano highlighted the uniqueness of the event, stating, “Tonight, as social scientists, we have the opportunity to delve into what it means to be a modern icon and what that reflects about our society today.”

The event also fostered a sense of community among fans, known affectionately as ‘Swifties.’ Attendee Phoebe Hurst noted that the popular trend of exchanging personalized bracelets at concerts originated from the lyrics of one of Swift’s songs. “It’s a big community thing; it’s a way to make friends and engage with others at the concerts,” Hurst explained.

In addition to the discussions, the Birmingham event featured music performances dedicated to Swift, further celebrating her impact on both fans and culture. Stay connected with BBC Birmingham through BBC Sounds, Facebook, X, and Instagram.